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Why Staging is Still Important, even with a Shifting Market.

The real estate market has been shifting across the country. Due to this shift, homes are taking longer to sell. Now, more than ever, it is important to use staging as a marketing tool to appeal to buyers. Home staging attracts buyers through professional photos and creates a pleasant atmosphere during showings, causing them to linger and consider the home more closely. As the market continues to shift, here are some reasons why staging has become of utmost importance.

62% of realtors say that they believe home staging decreases the amount of time a property stays on the market. (NAR)

Realtors have seen the value of staging homes and the impact that it has on the sale of individual homes. For this reason, as the market begins to slow down, home staging can be a useful tool to get homes sold faster. With buyers becoming harder to please, staging a property is a way to appeal to a broad range of buyers’ tastes and bring in more offers.

40% of buyers are more willing to go see a home that they have seen staged online first.

Visual interest is key when staging a property. When a realtor hires a home stager, he is hiring an expert in that specific demographic who knows how to appeal to the right kind of buyer. This visualization shines through the photography that buyers see online and will continue to catch buyers’ eyes through this real estate shift.

31% of buyers’ agents say that staging a home increases the dollar value by 1-10%.

Pricing a home correctly is one of the hardest jobs of a realtor. Often, buyers come into unstaged homes and don’t see the full potential of the property. This can lead to them negotiating a lower price. However, when a potential buyer sees the full value a staged home can offer, they're less likely to question the market price of the property.

The average percentage of staging costs less than a price reduction on the home.

Price reductions have become prevalent in the past few weeks and are going to continue as the market shifts. However, before a realtor makes a price reduction, he should consider staging the property so that potential buyers see the full value of the home. Buyers have a hard time visualizing themselves in empty homes or in homes that have other family items in them. The cost that a seller or realtor spends on professional home staging is much less than a price reduction of their client’s home.

As the market continues to change, realtors should consider how staging can be the most powerful marketing tool at their disposal. Unlike other marketing tools, home staging creates an aesthetic that buyers can visually see and physically touch. Home staging gives homeowners the best opportunity to sell their property at its true value in an ever-changing market.

Written by Esther Hernandez

Edited by Victoria Roberts


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